OTT Services and the Rise of Free Streaming

Recently, OTT services have become extremely popular with many viewers.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT platforms offer multiple contents via the internet.

Popular platforms include Netflix, Watcha, and TVING.

Compared to cable television, viewers can select content whenever they want.

Multiple reasons explain the rapid growth of OTT services.

First, users can access many genres in one place, giving them more options.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

In addition, OTT is cheaper than conventional subscription TV.

The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.

Recently, increasing subscription prices have caused 부담 for many users.

As a result, attention toward free services is increasing.

Ad-supported free streaming allows users to enjoy content without paying.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

As the traditional market slows, FAST is becoming a new profit model.

The biggest advantage of free streaming is that there is no cost burden.

It allows access to many contents, increasing selection options.

On the downside, ads interrupt viewing experiences.

Some free services may offer lower-quality content.

Both markets will likely keep developing over time.

Ad-based free models may become even more popular among users.

Cost-free entertainment remains attractive to users.

In conclusion, combining premium OTT quality with read more free access matters.

Using both strengths together gives consumers more satisfaction.

I look forward to seeing how the streaming industry develops in the future.

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